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Dawn B. Lerman

18 works· latest 2017· 3 institutionscluster: provisional

h-index15

i1018

Citations2,190

Works here18

Most cited in this library

Why are you telling me this? An examination into negative consumer reviews on the Web2007 · 1,245 citations
Sound symbolism effects across languages: Implications for global brand names2012 · 176 citations
Brand linguistics: A theory-driven framework for the study of language in branding2017 · 104 citations
How cultural differences in uncertainty avoidance affect product perceptions2007 · 100 citations
Made in China but sold at FAO Schwarz: country‐of‐origin effect and trusting beliefs2011 · 92 citations

Works

18 shown

The Language of Branding: Theory, Strategies, and Tactics

·2017·3 authors·book

21citations

Brand linguistics: A theory-driven framework for the study of language in branding

International Journal of Research in Marketing·2017·3 authors

104citations

Bridging marketing's intentions and consumer perceptions

Journal of Consumer Marketing·2013·2 authors

15citations

Sound symbolism effects across languages: Implications for global brand names

International Journal of Research in Marketing·2012·5 authors

176citations

Does brand spelling influence memory? The case of auditorily presented brand names

Journal of Consumer Psychology·2012·3 authors

35citations

Made in China but sold at FAO Schwarz: country‐of‐origin effect and trusting beliefs

International Marketing Review·2011·2 authors

92citations

Little Emperors grown up: a case study of cosmetic usage

Young Consumers Insight and Ideas for Responsible Marketers·2009·2 authors

A theory-based measure of acculturation: The shortened cultural life style inventory

Journal of Business Research·2008·3 authors

46citations

Why are you telling me this? An examination into negative consumer reviews on the Web

Journal of Interactive Marketing·2007·2 authors

1,245citations

How cultural differences in uncertainty avoidance affect product perceptions

International Marketing Review·2007·3 authors

100citations

Joining a consumer society: Russian immigrant versus American materialism

Journal of Consumer Behaviour·2006·2 authors

35citations

Consumer politeness and complaining behavior

Journal of Services Marketing·2006·1 author

68citations

Structural Constraints in Code‐Switched Advertising

Journal of Consumer Research·2005·3 authors

42citations

Content analysis in cross-cultural advertising research: insightful or superficial?

International Journal of Advertising·2004·2 authors

30citations

Consumer evaluations of price discounts in foreign currencies

Journal of Product & Brand Management·2003·2 authors

15citations