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Langbourne Rust · Study

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Langbourne Rust

4 works· latest 1993cluster: provisional

h-index4

i104

Citations98

Works here4

75

93

Most cited in this library

Observations: Parents and children shopping together: A new approach to the qualitative analysis1993 · 42 citations
How to reach children in stores: Marketing tactics grounded in observational research1993 · 25 citations
Observations: Parents and Children Shopping Together: A New Approach to the Qualitative Analysis of Observational Data1993 · 20 citations
Children’s Commercials: Creative Development1975 · 11 citations

Works

4 shown

How to reach children in stores: Marketing tactics grounded in observational research

Journal of Advertising Research·1993·1 author

25citations

Observations: Parents and Children Shopping Together: A New Approach to the Qualitative Analysis of Observational Data

Journal of Advertising Research·1993·1 author

20citations

Observations: Parents and children shopping together: A new approach to the qualitative analysis

Journal of Advertising Research·1993·1 author

42citations

Children’s Commercials: Creative Development

Journal of Advertising Research·1975·2 authors

11citations