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Katharina S. Valta · Study
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Author
Katharina S. Valta
3 works
· latest 2015
· 1 institutions
cluster: provisional
Works
3 shown
On the Role of Brand Stereotypes in Shaping Consumer Response toward Brands: An Empirical Examination of Direct and Mediating Effects of Warmth and Competence
Psychology and Marketing
·
2015
·
4 authors
·
Open access
146
citations
Customer brand personality perception: A taxonomic analysis
Journal of Marketing Management
·
2011
·
2 authors
41
citations
Do relational norms matter in consumer-brand relationships?
Journal of Business Research
·
2011
·
1 author
100
citations