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Do relational norms matter in consumer-brand relationships? · Study

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ArticleDo relational norms matter in consumer-brand relationships?

Katharina S. Valta2011

Article2011

Do relational norms matter in consumer-brand relationships?

Katharina S. Valta

100 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Customer Service Quality and Loyalty

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References

1988On the Evaluation of Structural Equation Models 1994The Commitment-Trust Theory of Relationship Marketing 1970Back-Translation for Cross-Cultural Research 1988Possessions and the Extended Self 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty 1991Assessing Construct Validity in Organizational Research 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships

Cited by

2016Enhancing customer relationships with retail service brands 2020Disentangling the Differential Roles of Warmth and Competence Judgments in Customer-Service Provider Relationships 2017Reconnecting with the past in social media: The moderating role of social influence in nostalgia marketing on Pinterest 2020Effects of customer experience in engaging in hotels’ CSR activities on brand relationship quality and behavioural intention 2015Effects of Brand Love, Personality and Image on Word of Mouth; the Case of Local Fashion Brands Among Young Consumers

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2011Exploring consumer‐brand relationship quality and identificationarticle · 13 shared references 2011Brand Personality’s Influence on the Purchase Intention: A Mobile Marketing Casearticle · 13 shared references 2012Consumer-Brand Relationshipchapter · 13 shared references 2008Consumer brand relationships: an investigation of two alternative modelsarticle · 11 shared references 2014The effect of product category on consumer brand relationshipsarticle · 11 shared references 2007Evaluating an extended relationship marketing model for Arab guests of five-star hotelsthesis · 11 shared references

Details

Year2011

Typearticle

Published2011-08-16

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations100

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jbusres.2011.07.028

openalex_workW2029634748

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2017Building brand relationship quality among hotel loyalty program members

2023Types of Consumer-Brand Relationships: A systematic review and future research agenda

2022Developing responsible consumption behaviours through social media platforms: sustainable brand practices as message cues