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Consumer brand relationships: an investigation of two alternative models · Study

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ArticleConsumer brand relationships: an investigation of two alternative models

Einar Breivik2008

OA

Articlegreen2008

Consumer brand relationships: an investigation of two alternative models

Einar Breivik · Helge Thorbjørnsen

184 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Customer Service Quality and Loyalty

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1988Structural equation modeling in practice: A review and recommended two-step approach.1988On the Evaluation of Structural Equation Models 1994The Commitment-Trust Theory of Relationship Marketing 2025Advances in Consumer Research 1987Developing Buyer-Seller Relationships 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research

Cited by

2011Review of the theoretical underpinnings of loyalty programs 2014The role of social network websites in the consumer–brand relationship 2017The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand 2013Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis of Attitudinal Loyalty and Habit 2017Brand experience and customer citizenship behavior: the role of brand relationship quality

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Year2008

Typearticle

Published2008-08-28

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations184

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/s11747-008-0115-z

openalex_workW1972575655

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2020Model selection uncertainty and multimodel inference in partial least squares structural equation modeling (PLS-SEM)

2019Consumer – green brand relationships: revisiting benefits, relationship quality and outcomes

2018Building consumer–brand relationships through brand experience and brand identification