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Elaine Wallace

21 works· latest 2022· 2 institutionscluster: provisionalORCID 0000-0002-4026-0515

h-index21

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Citations1,899

Works here21

Most cited in this library

Consumer engagement with self-expressive brands: brand love and WOM outcomes2014 · 499 citations
Who “Likes” You … and Why? A Typology of Facebook Fans2014 · 142 citations
Consumers’ self-congruence with a “Liked” brand2017 · 138 citations
Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love2021 · 136 citations
Building bank brands: How leadership behavior influences employee commitment2012 · 136 citations

Works

21 shown

Burnout and counterproductive workplace behaviours among frontline hospitality employees: the effect of perceived contract precarity

International Journal of Contemporary Hospitality Management·2022·2 authors·Open access

81citations

Outcomes for self-expressive brands followed on social media: Identifying different paths for inner self-expressive and social self-expressive brands

Journal of Business Research·2021·4 authors·Open access

39citations

Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love

Journal of Product & Brand Management·2021·4 authors·Open access

136citations

Facebook and luxury fashion brands: self-congruent posts and purchase intentions

Journal of Fashion Marketing and Management·2020·3 authors·Open access

41citations

The role of flow for mobile advergaming effectiveness

Online Information Review·2019·3 authors·Open access

33citations

Analysing mobile advergaming effectiveness: the role of flow, game repetition and brand familiarity

Journal of Product & Brand Management·2019·3 authors·Open access

75citations

Consumers’ self-congruence with a “Liked” brand

European Journal of Marketing·2017·3 authors·Open access

138citations

Brand tribalism and self-expressive brands: social influences and brand outcomes

Journal of Product & Brand Management·2015·2 authors·Open access

109citations

Consumer engagement with self-expressive brands: brand love and WOM outcomes

Journal of Product & Brand Management·2014·3 authors·Open access

499citations

Who “Likes” You … and Why? A Typology of Facebook Fans

Journal of Advertising Research·2014·4 authors·Open access

142citations

Brand orientation and brand values in retail banking

Journal of Marketing Management·2013·3 authors

24citations

Building bank brands: How leadership behavior influences employee commitment

Journal of Business Research·2012·3 authors

136citations

Facebook ‘friendship’ and brand advocacy

Journal of Brand Management·2012·3 authors

120citations

Within‐role, extra‐role and anti‐role behaviours in retail banking

International Journal of Bank Marketing·2011·3 authors

23citations

Exploring brand sabotage in retail banking

Journal of Product & Brand Management·2009·2 authors

22citations

Service Employee Performance: Its Components and Antecedents

Journal of Relationship Marketing·2009·2 authors

47citations

Classifying, identifying and managing the service brand saboteur

Service Industries Journal·2008·2 authors

27citations

Exploring Managers' Views About Brand Saboteurs

Journal of Marketing Management·2007·2 authors

32citations