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ArticleFacebook ‘friendship’ and brand advocacy

Elaine Wallace2012

Article2012

Facebook ‘friendship’ and brand advocacy

Elaine Wallace · Isabel Buil · Leslie de Chernatony

120 citations·0/0 files stored·Journal of Brand Management

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Digital Marketing and Social Media Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1988Structural equation modeling in practice: A review and recommended two-step approach.1973The Strength of Weak Ties 1988On the Evaluation of Structural Equation Models 1956The Presentation of Self in Everyday Life.2001Birds of a Feather: Homophily in Social Networks 2023The Presentation of Self in Everyday Life 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research

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2019Destination Authenticity as a Trigger of Tourists’ Online Engagement on Social Media 2024Moving Beyond “Facts Are Facts”: Managing Emotions and Legitimacy After a Fake News Attack

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Year2012

Typearticle

Published2012-07-13

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations120

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1057/bm.2012.45

openalex_workW1977790294

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