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Isabel Buil · Study
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Author
Isabel Buil
33 works
· latest 2024
· 1 institutions
cluster: provisional
ORCID 0000-0001-6631-8909
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33
Citations
5,314
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Most cited in this library
Transformational leadership and employee performance: The role of identification, engagement and proactive personality
2018 · 769 citations
Using clickers in class. The role of interactivity, active collaborative learning and engagement in learning performance
2012 · 560 citations
Consumer engagement with self-expressive brands: brand love and WOM outcomes
2014 · 499 citations
Examining the role of advertising and sales promotions in brand equity creation
2011 · 491 citations
Enhancing user engagement: The role of gamification in mobile apps
2021 · 441 citations
Works
33 shown
Gamification in workforce training: Improving employees’ self-efficacy and information security and data protection behaviours
Journal of Business Research
·
2024
·
4 authors
·
Open access
42
citations
Making finance fun: the gamification of personal financial management apps
International Journal of Bank Marketing
·
2021
·
3 authors
·
Open access
89
citations
Enhancing user engagement: The role of gamification in mobile apps
Journal of Business Research
·
2021
·
3 authors
·
Open access
441
citations
Gamification in sport apps: the determinants of users' motivation
European Journal of Management and Business Economics
·
2020
·
3 authors
·
Open access
76
citations
Facebook and luxury fashion brands: self-congruent posts and purchase intentions
Journal of Fashion Marketing and Management
·
2020
·
3 authors
·
Open access
41
citations
Flow and business simulation games: A typology of students
The International Journal of Management Education
·
2020
·
3 authors
·
Open access
53
citations
Understanding applicants’ reactions to gamified recruitment
Journal of Business Research
·
2020
·
3 authors
85
citations
Engagement in business simulation games: A self‐system model of motivational development
British Journal of Educational Technology
·
2019
·
3 authors
·
Open access
63
citations
Encouraging intrinsic motivation in management training: The use of business simulation games
The International Journal of Management Education
·
2019
·
3 authors
·
Open access
101
citations
‘Consuming Good’ on Social Media: What Can Conspicuous Virtue Signalling on Facebook Tell Us About Prosocial and Unethical Intentions?
Journal of Business Ethics
·
2018
·
3 authors
·
Open access
112
citations
Transformational leadership and employee performance: The role of identification, engagement and proactive personality
International Journal of Hospitality Management
·
2018
·
3 authors
769
citations
Exploring students' flow experiences in business simulation games
Journal of Computer Assisted Learning
·
2018
·
3 authors
87
citations
The influence of flow on learning outcomes: An empirical study on the use of clickers
British Journal of Educational Technology
·
2017
·
3 authors
·
Open access
73
citations
Consumers’ self-congruence with a “Liked” brand
European Journal of Marketing
·
2017
·
3 authors
·
Open access
138
citations
Managing brand identity: effects on the employees
International Journal of Bank Marketing
·
2017
·
4 authors
·
Open access
48
citations
From internal brand management to organizational citizenship behaviours: Evidence from frontline employees in the hotel industry
Tourism Management
·
2016
·
3 authors
144
citations
The importance of corporate brand identity in business management: An application to the UK banking sector
BRQ Business Research Quarterly
·
2015
·
3 authors
·
Open access
76
citations
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Journal of Product & Brand Management
·
2014
·
3 authors
·
Open access
499
citations
Who “Likes” You … and Why? A Typology of Facebook Fans
Journal of Advertising Research
·
2014
·
4 authors
·
Open access
142
citations
Brand orientation and brand values in retail banking
Journal of Marketing Management
·
2013
·
3 authors
24
citations
Factors influencing consumer evaluations of gift promotions
European Journal of Marketing
·
2013
·
3 authors
59
citations
The influence of brand equity on consumer responses
Journal of Consumer Marketing
·
2013
·
3 authors
390
citations
Using clickers in class. The role of interactivity, active collaborative learning and engagement in learning performance
Computers & Education
·
2012
·
4 authors
560
citations
Building bank brands: How leadership behavior influences employee commitment
Journal of Business Research
·
2012
·
3 authors
136
citations
La influencia de las acciones de marketing con causa en la actitud hacia la marca
Cuadernos de Economía y Dirección de la Empresa
·
2012
·
3 authors
·
Open access
21
citations
Examining the role of advertising and sales promotions in brand equity creation
Journal of Business Research
·
2011
·
3 authors
491
citations
Consumer response to gift promotions
Journal of Product & Brand Management
·
2011
·
3 authors
50
citations
How Leadership and Commitment Influence Bank Employees’ Adoption of their Bank’s Values
Journal of Business Ethics
·
2011
·
3 authors
42
citations
Brand equity measurement from a formative approach
Cuadernos de Gestión
·
2010
·
5 authors
·
Open access
33
citations
Brand extension strategies: perceived fit, brand type, and culture influences
European Journal of Marketing
·
2009
·
3 authors
102
citations
Brand Extension Effects on Brand Equity: A Cross-National Study
Journal of Euromarketing
·
2009
·
3 authors
26
citations
A cross‐national validation of the consumer‐based brand equity scale
Journal of Product & Brand Management
·
2008
·
3 authors
270
citations
Corporate environmentalism strategy in the Spanish consumer product sector: a typology of firms
Business Strategy and the Environment
·
2006
·
3 authors
31
citations