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Jasmin Roy · Study
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Jasmin Roy
1 works
· latest 2008
· 1 institutions
cluster: provisional
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Pleasantly surprising clients: a tactic in relationship marketing for building competitive advantage in the financial services sector
2008 · 29 citations
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Pleasantly surprising clients: a tactic in relationship marketing for building competitive advantage in the financial services sector
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration
·
2008
·
2 authors
29
citations