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Varisha Rehman · Study

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Varisha Rehman

3 works· latest 2021· 1 institutionscluster: provisionalORCID 0000-0003-2663-8128

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i102

Citations199

Works here3

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21

Most cited in this library

Negative emotions in consumer brand relationship: A review and future research agenda2021 · 187 citations
Responsibility Finds A Way: A Typology and Framework Development Approach Towards Public Sector Crisis Management2021 · 12 citations
Integration of Geddesian Town Planning Theory into Marketing: An Interdisciplinary Approach for Bottom of Pyramid Market: An Abstract2020 · 0 citations

Works

3 shown

Responsibility Finds A Way: A Typology and Framework Development Approach Towards Public Sector Crisis Management

International Journal of Strategic Communication·2021·3 authors

12citations

Negative emotions in consumer brand relationship: A review and future research agenda

International Journal of Consumer Studies·2021·2 authors

187citations

Integration of Geddesian Town Planning Theory into Marketing: An Interdisciplinary Approach for Bottom of Pyramid Market: An Abstract

Developments in marketing science: proceedings of the Academy of Marketing Science·2020·2 authors·other

0citations