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Louise May Hassan · Study
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Author
Louise May Hassan
23 works
· latest 2025
· 6 institutions
cluster: provisional
ORCID 0000-0002-9561-5360
Works
23 shown
They’re not my people: When inclusive marketing backfires
Journal of the Academy of Marketing Science
·
2025
·
3 authors
·
Open access
14
citations
Ethics at the Centre of Global and Local Challenges: Thoughts on the Future of Business Ethics
Journal of Business Ethics
·
2022
·
12 authors
·
Open access
160
citations
Relieving the regret for maximizers
European Journal of Marketing
·
2019
·
3 authors
·
Open access
22
citations
Solving dissociative group effects using construal level theory
European Journal of Marketing
·
2019
·
3 authors
·
Open access
19
citations
A systematic review of the efficacy of alcohol warning labels
Journal of Social Marketing
·
2018
·
2 authors
·
review
·
Open access
47
citations
The Role of National Cultural Values within the Theory of Planned Behaviour
Developments in marketing science: proceedings of the Academy of Marketing Science
·
2017
·
2 authors
·
chapter
·
Open access
11
citations
The influence of social identity on value perceptions and intention
Journal of Consumer Behaviour
·
2016
·
3 authors
·
Open access
61
citations
Addressing the cross‐country applicability of the theory of planned behaviour (TPB): A structured review of multi‐country TPB studies
Journal of Consumer Behaviour
·
2015
·
3 authors
·
Open access
173
citations
The Moderating Effects of National Age Stereotyping on the Relationships between Job Satisfaction and its Determinants: A Study of Older Workers across 26 Countries
British Journal of Management
·
2015
·
3 authors
30
citations
Who Says There is an Intention–Behaviour Gap? Assessing the Empirical Evidence of an Intention–Behaviour Gap in Ethical Consumption
Journal of Business Ethics
·
2014
·
3 authors
456
citations
New advances in attitude and behavioural decision-making models
Journal of Marketing Management
·
2014
·
2 authors
39
citations
Cross-National Advertising and Behavioral Intentions: A Multilevel Analysis
Journal of International Marketing
·
2013
·
3 authors
35
citations
Replicating, validating, and reducing the length of the consumer perceived value scale
Journal of Business Research
·
2013
·
3 authors
195
citations
Uncertainty in ethical consumer choice: a conceptual model
Journal of Consumer Behaviour
·
2013
·
5 authors
82
citations
Investigating the drivers of consumer intention to buy manufacturer brands
Journal of Product & Brand Management
·
2012
·
3 authors
35
citations
Consumer uncertainty, revisited
Psychology and Marketing
·
2011
·
4 authors
118
citations
Emotions, store-environmental cues, store-choice criteria, and marketing outcomes
Journal of Business Research
·
2010
·
5 authors
240
citations
Intending to be ethical: An examination of consumer choice in sweatshop avoidance
Brunel University Research Archive (BURA) (Brunel University London)
·
2007
·
5 authors
·
other
·
Open access
74
citations
An Empirical Examination of the Extended Model of Goal-Directed Behaviour: Assessing the Role of Behavioural Desire
ACR European Advances
·
2007
·
3 authors
14
citations
Fashion victim: the impact of fair trade concerns on clothing choice
Journal of Strategic Marketing
·
2006
·
5 authors
223
citations
Gender differences in low‐risk single‐occasion drinking: an application of the theory of planned behaviour
International Journal of Consumer Studies
·
2006
·
2 authors
25
citations
An exploration of values in ethical consumer decision making
Journal of Consumer Behaviour
·
2005
·
4 authors
312
citations
Fashion victim: the impact of sweatshop concerns on clothing choice
·
2004
·
5 authors
·
chapter
17
citations