New advances in attitude and behavioural decision-making models

Nina Michaelidou · Louise May Hassan

39 citations0/0 files storedJournal of Marketing Management

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Decision-Making and Behavioral Economics Economic and Environmental Valuation Behavioral Health and Interventions

Abstract

The seminal contributions of Fishbein and Ajzen remain prominent in consumer research particularly in the areas of attitudes and decision-making. Fishbein and Ajzen separately and jointly worked in...

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References

1991The theory of planned behavior 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 1985From Intentions to Actions: A Theory of Planned Behavior 1981The Framing of Decisions and the Psychology of Choice 2001Efficacy of the Theory of Planned Behaviour: A meta‐analytic review 2004The Theory of Planned Behaviour

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