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Gavan J. Fitzsimons · Study
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Author
Gavan J. Fitzsimons
55 works
· latest 2022
· 4 institutions
cluster: provisional
ORCID 0000-0002-1468-1914
Works
55 shown
Open Science Online Grocery: A Tool for Studying Choice Context and Food Choice
Journal of the Association for Consumer Research
·
2022
·
3 authors
28
citations
Intentions to be Vaccinated Against COVID-19: The Role of Prosociality and Conspiracy Beliefs across 20 Countries
Health Communication
·
2022
·
100 authors
·
Open access
60
citations
Buying Time Promotes Happiness
RePEc: Research Papers in Economics
·
2022
·
3 authors
42
citations
Politicization of COVID-19 health-protective behaviors in the United States: Longitudinal and cross-national evidence
PLoS ONE
·
2021
·
100 authors
·
Open access
134
citations
Better to Decide Together: Shared Consumer Decision Making, Perceived Power, and Relationship Satisfaction
Journal of Consumer Psychology
·
2021
·
4 authors
33
citations
Sincere, Not Sinful: Political Ideology and the Unique Role of Brand Sincerity in Shaping Heterosexual and LGBTQ Consumers’ Views of LGBTQ Ads
Journal of the Association for Consumer Research
·
2020
·
3 authors
26
citations
Monetary Scarcity Leads to Increased Desire for Assortment
Journal of the Association for Consumer Research
·
2020
·
3 authors
13
citations
A Framework for Understanding Consumer Choices for Others
Journal of Consumer Research
·
2019
·
3 authors
142
citations
Too much of a good thing? Consumer response to strategic changes in brand image
International Journal of Research in Marketing
·
2019
·
4 authors
·
Open access
48
citations
Indulgent Foods Can Paradoxically Promote Disciplined Dietary Choices
Psychological Science
·
2019
·
4 authors
·
Open access
15
citations
Wine for the Table: Self-Construal, Group Size, and Choice for Self and Others
Journal of Consumer Research
·
2018
·
3 authors
102
citations
The perils of self‐brand connections: Consumer response to changes in brand meaning
Psychology and Marketing
·
2018
·
4 authors
56
citations
Delicate Snowflakes and Broken Bonds: A Conceptualization of Consumption-Based Offense
Journal of Consumer Research
·
2018
·
4 authors
34
citations
Coke vs. Pepsi: Brand Compatibility, Relationship Power, and Life Satisfaction
Journal of Consumer Research
·
2017
·
4 authors
43
citations
It’s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment
Journal of Consumer Research
·
2017
·
4 authors
118
citations
Just do it! Why committed consumers react negatively to assertive ads
Journal of Consumer Psychology
·
2017
·
3 authors
·
Open access
93
citations
Are My Dog’S Treats Making Me Fat? the Effects of Choices Made For Others on Subsequent Choices For the Self
ACR North American Advances
·
2017
·
4 authors
2
citations
Wine For the Table: Self-Construal and Choosing For Large Versus Small
ACR North American Advances
·
2017
·
3 authors
1
citations
When doing good is bad in gift giving: Mis-predicting appreciation of socially responsible gifts
Organizational Behavior and Human Decision Processes
·
2015
·
3 authors
54
citations
When donating is liberating: The role of product and consumer characteristics in the appeal of cause‐related products
Journal of Consumer Psychology
·
2015
·
4 authors
·
Open access
77
citations
When Brands Reflect Our Ideal World: The Values and Brand Preferences of Consumers Who Support versus Reject Society’s Dominant Ideology
Journal of Consumer Research
·
2015
·
3 authors
99
citations
Vice-Virtue Bundles
Management Science
·
2015
·
5 authors
97
citations
Yes, we have no bananas: Consumer responses to restoration of freedom
Journal of Consumer Psychology
·
2014
·
2 authors
37
citations
Finding brands and losing your religion?
Journal of Experimental Psychology General
·
2014
·
4 authors
31
citations
Putting Brands in Their Place: How a Lack of Control Keeps Brands Contained
Journal of Marketing Research
·
2013
·
3 authors
107
citations
New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences
Journal of Consumer Psychology
·
2011
·
4 authors
192
citations
Wolves in sheep’s clothing: How and when hypothetical questions influence behavior
Organizational Behavior and Human Decision Processes
·
2011
·
4 authors
22
citations
When Your World Must Be Defended: Choosing Products to Justify the System
Journal of Consumer Research
·
2011
·
5 authors
104
citations
How Asking “Who am I?” Affects what Consumers Buy: The Influence of Self-Discovery on Consumption
Journal of Marketing Research
·
2011
·
3 authors
42
citations
Nonconscious Consumer Psychology
Journal of Consumer Psychology
·
2010
·
2 authors
54
citations
Brands: The Opiate of the Nonreligious Masses?
Marketing Science
·
2010
·
4 authors
117
citations
Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision
Journal of Consumer Research
·
2009
·
4 authors
304
citations
Should we ask our children about sex, drugs and rock & roll? Potentially harmful effects of asking questions about risky behaviors
Journal of Consumer Psychology
·
2008
·
2 authors
·
Open access
69
citations
While parents might not want to, researchers really should ask questions about risky behaviors
Journal of Consumer Psychology
·
2008
·
2 authors
12
citations
Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different”
Journal of Consumer Research
·
2008
·
3 authors
493
citations
Asking questions about vices really does increase vice behavior
Social Influence
·
2007
·
3 authors
·
Open access
7
citations
License to Sin: The Liberating Role of Reporting Expectations
Journal of Consumer Research
·
2007
·
3 authors
·
Open access
51
citations
The effects of nonconsciously priming emotion concepts on behavior.
Journal of Personality and Social Psychology
·
2007
·
3 authors
203
citations
Measuring and Mitigating the Costs of Stockouts
Management Science
·
2006
·
3 authors
264
citations
Nonconscious relationship reactance: When significant others prime opposing goals
Journal of Experimental Social Psychology
·
2006
·
3 authors
149
citations
The Placebo Effect in Marketing: Sometimes you Just Have to Want it to Work
Journal of Marketing Research
·
2005
·
3 authors
86
citations
The Brand Positivity Effect: When Evaluation Confers Preference
Journal of Consumer Research
·
2004
·
4 authors
88
citations
The Effect of Analyzing Reasons on the Stability of Brand Attitudes: A Reconciliation of Opposing Predictions
Journal of Consumer Research
·
2004
·
2 authors
26
citations
Reactance to Recommendations: When Unsolicited Advice Yields Contrary Responses
Marketing Science
·
2004
·
2 authors
603
citations
The Mere‐Measurement Effect: Why Does Measuring Intentions Change Actual Behavior?
Journal of Consumer Psychology
·
2004
·
2 authors
289
citations
Non-Conscious Influences on Consumer Choice
Marketing Letters
·
2002
·
11 authors
236
citations
Nonconscious and Contaminative Effects of Hypothetical Questions on Subsequent Decision Making
Journal of Consumer Research
·
2001
·
2 authors
93
citations
Consumer Response to Stockouts
Journal of Consumer Research
·
2000
·
1 author
514
citations
The Effects of Analyzing Reasons for Brand Preferences: Disruption or Reinforcement?
Journal of Marketing Research
·
2000
·
2 authors
37
citations
Asking questions can change choice behavior: Does it do so automatically or effortfully?
Journal of Experimental Psychology Applied
·
2000
·
2 authors
85
citations
Choice-Process Satisfaction: The Influence of Attribute Alignability and Option Limitation
Organizational Behavior and Human Decision Processes
·
1999
·
2 authors
125
citations
The Effect of Measuring Intent on Brand-Level Purchase Behavior
Journal of Consumer Research
·
1996
·
2 authors
164
citations
An individual level analysis of the mutual fund investment decision
Journal of Financial Services Research
·
1996
·
3 authors
393
citations
Program Involvement: Are Moderate Levels Best for Ad Memory and Attitude toward the Ad?
Journal of Advertising Research
·
1995
·
3 authors
101
citations
Understanding managers' strategic decision-making process
Marketing Letters
·
1994
·
10 authors
45
citations