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Maria M. van Dessel · Study
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Maria M. van Dessel
3 works
· latest 2020
· 1 institutions
cluster: provisional
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Citations
174
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Most cited in this library
Advertising to businesses: Does creativity matter?
2015 · 101 citations
Reimagining customer service through journey mapping and measurement
2020 · 37 citations
Improving integrated marketing communications practices: A comparison of objectives and results
2015 · 36 citations
Works
3 shown
Reimagining customer service through journey mapping and measurement
European Journal of Marketing
·
2020
·
3 authors
37
citations
Advertising to businesses: Does creativity matter?
Industrial Marketing Management
·
2015
·
4 authors
101
citations
Improving integrated marketing communications practices: A comparison of objectives and results
Journal of Marketing Communications
·
2015
·
4 authors
36
citations