SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Advertising to businesses: Does creativity matter? · Study

ArticleShelves

ArticleAdvertising to businesses: Does creativity matter?

DANIEL W. BAACK2015

Article2015

Advertising to businesses: Does creativity matter?

DANIEL W. BAACK · Rick T. Wilson · Maria M. van Dessel · Charles H. Patti

101 citations·0/0 files stored·Industrial Marketing Management

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Behavior and Marketing Influence

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 101 citations exist upstream.

References

1977Estimating Nonresponse Bias in Mail Surveys 1998Location and the Multinational Enterprise: A Neglected Factor?1977Content Analysis in Consumer Research 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context 2000No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality 2002Increasing response rates to postal questionnaires: systematic review 1993Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context

Cited by

2021Theorizing the dark side of business-to-business relationships in the era of AI, big data, and blockchain 2016Nation branding for foreign direct investment: an Integrative review and directions for research and strategy 2019The untapped potential of B2B advertising: A literature review and future agenda 2020Behavior towards shopping at retailers practicing sustainable grocery packaging: The influences of intra-personal and retailer-based contextual factors

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2017Influence of in-store and out-of-store creative advertising strategies on consumer attitude and purchase intentionarticle · 13 shared references 2019Impairment effects of creative ads on brand recall for other adsarticle · 12 shared references 2014The Power of Creative Advertising and Consumers’ Perceived Riskarticle · 12 shared references 2014The effects of creativity on advertising wear-in and wear-outarticle · 11 shared references 2013Advertising creativity and repetitionarticle · 11 shared references 2022Advertising creativity and its effects: a meta-analysis of the moderating role of modalityreview · 11 shared references

Details

Year2015

Typearticle

Published2015-11-03

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations101

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.1016/j.indmarman.2015.10.001

openalex_workW1885814720

Links

Imported from OpenAlex (CC0) — nothing here is generated.

2019

Use of celebrity and non-celebrity persons in B2B advertisements: Effects on attention, recall, and hedonic and utilitarian attitudes

2019Revisiting the theory of business-to-business advertising

2022Creativity in marketing: Examining the intellectual structure using scientometric analysis and topic modeling

2017Debt pressure and interactive use of control systems: Effects on cost of debt