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DANIEL W. BAACK

21 works· latest 2019· 4 institutionscluster: provisional

h-index19

i1019

Citations1,731

Works here21

Most cited in this library

RECALL AND PERSUASION: Does Creative Advertising Matter?2005 · 283 citations
Culture and web communications2006 · 148 citations
Creativity and Memory Effects: Recall, Recognition, and an Exploration of Nontraditional Media2008 · 124 citations
Adaptation of cultural content: evidence from B2C e‐commerce firms2005 · 123 citations
Diverse effects of diversity: Disaggregating effects of diversity in global virtual teams2019 · 107 citations

Works

21 shown

Diverse effects of diversity: Disaggregating effects of diversity in global virtual teams

Journal of International Management·2019·7 authors·Open access

107citations

The role of psychic distance in entry mode decisions: Magnifying the threat of opportunism or increasing the need for local knowledge?

Global Strategy Journal·2018·2 authors

41citations

Advertising to businesses: Does creativity matter?

Industrial Marketing Management·2015·4 authors

101citations

Confirmation bias in individual-level perceptions of psychic distance: An experimental investigation

Journal of International Business Studies·2015·4 authors

75citations

Improving integrated marketing communications practices: A comparison of objectives and results

Journal of Marketing Communications·2015·4 authors

36citations

Creativity, attention and the memory for brands: an outdoor advertising field study

International Journal of Advertising·2015·3 authors

101citations

Meaning or Sound? The Effects of Brand Name Fluency on Brand Recall and Willingness to Buy

Journal of Promotion Management·2014·2 authors

20citations

Who Benefits from Multiple Brand Celebrity Endorsements? An Experimental Investigation

Psychology and Marketing·2013·4 authors

27citations

Attracting Foreign Direct Investment: Applying Dunning's Location Advantages Framework to FDI Advertising

Journal of International Marketing·2012·2 authors

43citations

DHL and Facilitating Small Business Trade

Sage eBooks·2012·3 authors·other

0citations

Exporting and the Business-to-Business Market: Alibaba.com

Sage eBooks·2012·3 authors·other

0citations

The effect of supply chain integration, modular production, and cultural distance on new product development: A dynamic capabilities approach

Journal of International Management·2011·3 authors

90citations

Strategic brand association maps: developing brand insight

Journal of Product & Brand Management·2011·3 authors

107citations

Creativity and Memory Effects: Recall, Recognition, and an Exploration of Nontraditional Media

Journal of Advertising·2008·3 authors

124citations

Meta-analysis of cultural differences: Another slice at the apple

International Business Review·2008·5 authors·review

86citations

The difficulties in using a cost leadership strategy in emerging markets

International Journal of Emerging Markets·2008·2 authors

85citations

Culture and web communications

Journal of Business Research·2006·2 authors

148citations

Web Site Adaptation: A Cross-Cultural Comparison of U.S. and Mexican Web Sites

Journal of Computer-Mediated Communication·2006·2 authors

106citations

RECALL AND PERSUASION: Does Creative Advertising Matter?

Journal of Advertising·2005·2 authors

283citations

The Effectiveness of Legislation Controlling Gun Usage

American Journal of Economics and Sociology·2005·2 authors

28citations

Adaptation of cultural content: evidence from B2C e‐commerce firms

European Journal of Marketing·2005·3 authors

123citations