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Alex Yao · Study
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Author
Alex Yao
6 works
· latest 2025
· 1 institutions
cluster: provisional
ORCID 0000-0003-0958-6389
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Citations
99
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Most cited in this library
Understanding consumer behavior in phygital environments: an interpretivist methodological framework
2024 · 26 citations
Coach Versus Goldlion: The Effect of Socially Versus Personally Oriented Motives on Consumer Preference for Foreign and Domestic Masstige Brands in Emerging Markets
2023 · 19 citations
Leveraging visual cues and pricing strategies: An empirical investigation of the pre-owned luxury market
2022 · 17 citations
Uncovering heterogeneous prestige effect in luxury consumption: Insights from the Chinese luxury market
2023 · 15 citations
Positive luxury: A consumer-centric approach to bridging luxury and sustainability
2025 · 13 citations
Works
6 shown
Positive luxury: A consumer-centric approach to bridging luxury and sustainability
Marketing Theory
·
2025
·
10 authors
·
Open access
13
citations
Understanding consumer behavior in phygital environments: an interpretivist methodological framework
Qualitative Market Research An International Journal
·
2024
·
3 authors
26
citations
Uncovering heterogeneous prestige effect in luxury consumption: Insights from the Chinese luxury market
Journal of Business Research
·
2023
·
1 author
·
Open access
15
citations
Coach Versus Goldlion: The Effect of Socially Versus Personally Oriented Motives on Consumer Preference for Foreign and Domestic Masstige Brands in Emerging Markets
Journal of International Marketing
·
2023
·
3 authors
19
citations
Communication during pandemic: who should tweet about COVID and how?
Journal of Strategic Marketing
·
2022
·
1 author
9
citations
Leveraging visual cues and pricing strategies: An empirical investigation of the pre-owned luxury market
Journal of Global Fashion Marketing
·
2022
·
2 authors
17
citations