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Communication during pandemic: who should tweet about COVID and how? · Study

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ArticleCommunication during pandemic: who should tweet about COVID and how?

Alex Yao2022

Article2022

Communication during pandemic: who should tweet about COVID and how?

9 citations·0/0 files stored·Journal of Strategic Marketing

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Public Relations and Crisis Communication Communication and COVID-19 Impact Discourse Analysis and Cultural Communication

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References

1973Job Market Signaling 1997The Company and the Product: Corporate Associations and Consumer Product Responses 1996Out of Control: Visceral Influences on Behavior 1986Price and Advertising Signals of Product Quality 2020Effects of COVID-19 on business and research 2015The Development and Psychometric Properties of LIWC2015 2010Signaling Status with Luxury Goods: The Role of Brand Prominence 2002Developing Stakeholder Theory

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2024Has the pandemic altered luxury consumption and marketing? A sectoral and thematic analysis

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Year2022

Typearticle

Published2022-08-19

VenueJournal of Strategic Marketing

ISSN-L0965-254X

Languageen

Citations9

Files0 public / 0

ShelfPublic Relations and Crisis Communication

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doi10.1080/0965254x.2022.2113911

openalex_workW4292371225

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