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Bryan K. Bollinger · Study

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Bryan K. Bollinger

13 works· latest 2022· 2 institutionscluster: provisionalORCID 0000-0001-8596-6418

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Citations2,412

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Most cited in this library

Peer Effects in the Diffusion of Solar Photovoltaic Panels2012 · 1,009 citations
Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling2014 · 553 citations
BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself and the Environment2015 · 221 citations
Credibility-enhancing displays promote the provision of non-normative public goods2018 · 122 citations
Does Time of Day Affect Variety-Seeking?2018 · 115 citations

Works

13 shown

Demand Expansion and Cannibalization Effects from Retail Store Entry: A Structural Analysis of Multichannel Demand

Management Science·2022·2 authors

45citations

Visibility and Peer Influence in Durable Good Adoption

Marketing Science·2022·4 authors

80citations

How can machine learning aid behavioral marketing research?

Marketing Letters·2020·11 authors

58citations

Credibility-enhancing displays promote the provision of non-normative public goods

Nature·2018·5 authors

122citations

Does Time of Day Affect Variety-Seeking?

Journal of Consumer Research·2018·4 authors

115citations

How Context Affects Choice

Customer Needs and Solutions·2017·11 authors

48citations

Local Excise Taxes, Sticky Prices, and Spillovers: Evidence from Berkeley's Soda Tax

Quantitative Marketing and Economics

·2017

·2 authors

·Open access

84citations

Does Variety-Seeking Vary By Time of Day?

ACR North American Advances·2017·4 authors

2citations

Risk Transfer Versus Cost Reduction on Two-Sided Microfinance Platforms

Quantitative Marketing and Economics·2016·2 authors·Open access

22citations

BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself and the Environment

Journal of Marketing·2015·2 authors·Open access

221citations

Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling

Journal of Marketing Research·2014·9 authors·Open access

553citations

Green Technology Adoption: An Empirical Study of the Southern California Garment Cleaning Industry

Quantitative Marketing and Economics·2013·1 author·Open access

53citations

Peer Effects in the Diffusion of Solar Photovoltaic Panels

Marketing Science·2012·2 authors·Open access

1,009citations