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Dik Warren Twedt · Study
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Author
Dik Warren Twedt
16 works
· latest 1980
· 2 institutions
cluster: provisional
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12
i10
13
Citations
640
Works here
16
52
54
56
60
63
64
65
67
68
69
77
80
Most cited in this library
How Important to Marketing Strategy Is the "Heavy User"?
1964 · 147 citations
Clinical versus Statistical Prediction
1956 · 97 citations
Marketing Research: Text and Cases
1977 · 73 citations
Does the "9 Fixation" in Retail Pricing Really Promote Sales?
1965 · 69 citations
A multiple factor analysis of advertising readership.
1952 · 67 citations
Works
16 shown
Obituary: Stewart Henderson Britt (1907-1979).
American Psychologist
·
1980
·
1 author
·
other
0
citations
Marketing Research: Text and Cases
Journal of Marketing Research
·
1977
·
4 authors
·
other
73
citations
A Marketing Strategy for Marketing Knowledge. Or How to Publish and Prosper
Journal of Marketing
·
1977
·
1 author
15
citations
How to Plan New Products, Improve Old Ones, and Create Better Advertising
Journal of Marketing
·
1969
·
1 author
39
citations
Toward a Single System of Standard Geographic Units
Journal of Marketing
·
1968
·
1 author
5
citations
How Much Value Can Be Added Through Packaging?
Journal of Marketing
·
1968
·
1 author
13
citations
How Does Brand Awareness-Attitude Affect Marketing Strategy?
Journal of Marketing
·
1967
·
1 author
10
citations
Does the "9 Fixation" in Retail Pricing Really Promote Sales?
Journal of Marketing
·
1965
·
1 author
69
citations
A Survey of Marketing Research
Journal of Marketing Research
·
1964
·
2 authors
41
citations
How Important to Marketing Strategy Is the "Heavy User"?
Journal of Marketing
·
1964
·
1 author
147
citations
Why A Marketing Research Code of Ethics?
Journal of Marketing
·
1963
·
1 author
16
citations
The American Marketing Association in 1960
Journal of Marketing
·
1960
·
1 author
15
citations
Who Is the Ama?
Journal of Marketing
·
1956
·
1 author
26
citations
Clinical versus Statistical Prediction
Journal of Marketing
·
1956
·
2 authors
97
citations
The Language of Dynamic Psychology as Related to Motivation Research
Journal of Marketing
·
1954
·
2 authors
7
citations
A multiple factor analysis of advertising readership.
Journal of Applied Psychology
·
1952
·
1 author
67
citations