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Does the "9 Fixation" in Retail Pricing Really Promote Sales? · Study

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ArticleDoes the "9 Fixation" in Retail Pricing Really Promote Sales?

Dik Warren Twedt1965

Article1965

Does the "9 Fixation" in Retail Pricing Really Promote Sales?

Dik Warren Twedt

69 citations·0/0 files stored·Journal of Marketing

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Consumer Retail Behavior Studies

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1997The effect of odd pricing on demand 2008Behavioral Aspects of Price Setting, and Their Policy Implications 1999Consumer Savings in Complementary Product Bundles 2019The Role of Numbers in the Customer Journey 1997The Widespread Use of Odd Pricing in the Retail Sector 2001Odd‐ending price underestimation: an experimental examination of left‐to‐right processing effects 2001Relative Price Level of 99-Ending Prices: Image Versus Reality 2015Life could be so easy: the convenience effect of round price endings

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Year1965

Typearticle

Published1965-10-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations69

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1177/002224296502900411

openalex_workW2315747631

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