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Yu-Shan Athena Chen · Study

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Yu-Shan Athena Chen

4 works· latest 2020· 1 institutionscluster: provisionalORCID 0000-0002-0691-4263

h-index4

i104

Citations93

Works here4

17

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20

Most cited in this library

Does outward appearance appeal to the inward mind? The impact of packaging finishes on brand impressions and the subsequent behavior of consumer2020 · 34 citations
Free the brand: How a logo frame influences the potentiality of brand extensions2018 · 21 citations
The effects of logo frame design on brand extensions2019 · 20 citations
Reviewing Regulatory Focus Based on Four Regulatory Forms2017 · 18 citations

Works

4 shown

Does outward appearance appeal to the inward mind? The impact of packaging finishes on brand impressions and the subsequent behavior of consumer

Journal of Product & Brand Management·2020·1 author·Open access

34citations

The effects of logo frame design on brand extensions

Journal of Product & Brand Management·2019·2 authors·Open access

20citations

Free the brand: How a logo frame influences the potentiality of brand extensions

Journal of Brand Management·2018·2 authors

21citations

Reviewing Regulatory Focus Based on Four Regulatory Forms

Review of General Psychology·2017·2 authors·Open access

18citations