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ArticleFree the brand: How a logo frame influences the potentiality of brand extensions

Yu-Shan Athena Chen2018

Article2018

Free the brand: How a logo frame influences the potentiality of brand extensions

Yu-Shan Athena Chen · Lien‐Ti Bei

21 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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1977Features of similarity.2010Construal-level theory of psychological distance.1990Consumer Evaluations of Brand Extensions 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency 1984Audience Involvement in Advertising: Four Levels 1991A Process-Tracing Study of Brand Extension Evaluation 1988The cognitive functions of linguistic categories in describing persons: Social cognition and language.1991Categories and particulars: Prototype effects in estimating spatial location.

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Year2018

Typearticle

Published2018-10-25

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations21

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/s41262-018-0142-0

openalex_workW2898409472

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