SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Free the brand: How a logo frame influences the potentiality of brand extensions
16 references·2 citing·51 second hopsampled
Free the brand: How a logo frame influences the potentiality of brand extensions (2018)Free the brand: How a logo frame influenc…Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments (2015)Does Your Company Have the Ri…Designing brand identity: an essential guide for the whole branding team (2013)Designing brand identity: an …Construal-level theory of psychological distance. (2010)Construal-level theory of psy…Self-Control (2009)Self-ControlImpression Management using Typeface Design (2004)Impression Management using T…Do We Really Know how Consumers Evaluate Brand Extensions? Empirical Generalizations Based on Secondary Analysis of Eight Studies (2001)Do We Really Know how Consume…Why do categories affect stimulus judgment? (2000)Why do categories affect stim…The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions (1994)The Effect of Brand Portfolio…The Linguistic Category Model, its Bases, Applications and Range (1991)The Linguistic Category Model…Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency (1991)Evaluation of Brand Extension…Categories and particulars: Prototype effects in estimating spatial location. (1991)Categories and particulars: P…A Process-Tracing Study of Brand Extension Evaluation (1991)A Process-Tracing Study of Br…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…The cognitive functions of linguistic categories in describing persons: Social cognition and language. (1988)The cognitive functions of li…Audience Involvement in Advertising: Four Levels (1984)Audience Involvement in Adver…Features of similarity. (1977)Features of similarity.When consumers prefer visual blessing frame design on gift packaging: The role of interpersonal distance (2024)When consumers prefer visual …Framed or Unframed? An empirical study of the impact of food brand logo frame on consumers’ food preferences (2023)Framed or Unframed? An empiri…The Psychology of Interpersonal Relations. (1958)The Handbook of Social Psychology (1969)Language use in intergroup contexts: The linguistic intergroup bias. (1989)STEREOTYPES (1996)When We Need A Human: Motivational Determinants of Anthropomorphism (2008)Handbook of Social Cognition (2014)The psychology of interpersonal relations. (1958)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)Statistical Methods for Meta-Analysis (1988)What Is Average and What Is Not Average About Attractive Faces? (1994)Spatial language and spatial representation: a cross-linguistic comparison (2001)The language-as-fixed-effect fallacy: A critique of language statistics in psychological research (1973)Advances in Consumer Research (1992)Consumer attitude toward brand extensions: an integrative model and research propositions (2003)Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions (2008)Customer Reactions to Emotional Labor: the Roles of Employee Acting Strategies and Customer Detection Accuracy (2009)On the psychology of prediction. (1973)Family resemblances: Studies in the internal structure of categories (1975)Basic objects in natural categories (1976)In-group bias in the minimal intergroup situation: A cognitive-motivational analysis. (1979)Structure‐Mapping: A Theoretical Framework for Analogy* (1983)A Continuum of Impression Formation, from Category-Based to Individuating Processes: Influences of Information and Motivation on Attention and Interpretation (1990)Self-Concept in Consumer Behavior: A Critical Review (1982)The Effects of Sequential Introduction of Brand Extensions (1992)The Reputational Landscape (1997)Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes (1998)Politeness : Some Universals in Language Usage (1987)Prospect theory: An analysis of decision under risk (1988)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Choice overload: A conceptual review and meta‐analysis (2014)The behavioralist as tax collector: Using natural field experiments to enhance tax compliance (2017)Risk perceptions of COVID-19 around the world (2020)The Impact of Television Advertising: Learning Without Involvement (1965)The Theory of Buyer Behavior (1971)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)The Influence of Message Framing and Issue Involvement (1990)Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis (1992)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)Information and Consumer Behavior (1970)Dimensions of Consumer Expertise (1987)An Empirical Analysis of Umbrella Branding (1998)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Building consumer–brand relationship: A cross‐cultural experiential view (2006)Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments (1985)The measurement and dimensionality of brand associations (2000)Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)Advances in Consumer Research (2025)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 1977Features of similarity.7,414 cited
  • 2010Construal-level theory of psychological distance.6,611 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
  • 1984Audience Involvement in Advertising: Four Levels1,017 cited
  • 1991A Process-Tracing Study of Brand Extension Evaluation891 cited
  • 1988The cognitive functions of linguistic categories in describing persons: Social cognition and language.854 cited
  • 1991Categories and particulars: Prototype effects in estimating spatial location.754 cited
  • 1994The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions474 cited
  • 2001Do We Really Know how Consumers Evaluate Brand Extensions? Empirical Generalizations Based on Secondary Analysis of Eight Studies386 cited
  • 1991The Linguistic Category Model, its Bases, Applications and Range365 cited
  • 2000Why do categories affect stimulus judgment?363 cited
  • 2004Impression Management using Typeface Design355 cited
  • 2013Designing brand identity: an essential guide for the whole branding team336 cited
  • 2009Self-Control

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

295 cited
  • 2015Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments295 cited
  • Cited by

    • 2024When consumers prefer visual blessing frame design on gift packaging: The role of interpersonal distance12 cited
    • 2023Framed or Unframed? An empirical study of the impact of food brand logo frame on consumers’ food preferences12 cited