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Consumer attitude toward brand extensions: an integrative model and research propositions · Study

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ArticleConsumer attitude toward brand extensions: an integrative model and research propositions

Sandor Czellar2003

Article2003

Consumer attitude toward brand extensions: an integrative model and research propositions

373 citations·0/0 files stored·International Journal of Research in Marketing

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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References

1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity 1987Dimensions of Consumer Expertise 1974Self-monitoring of expressive behavior.1990Consumer Evaluations of Brand Extensions 1998Constructive Consumer Choice Processes

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2010Shaping the Halal into a brand?2016Reflections on customer-based brand equity: perspectives, progress, and priorities 2008Modeling the brand extensions' influence on brand image 2016A brand preference and repurchase intention model: the role of consumer experience 2008Does country‐of‐origin matter in the relationship between brand personality and purchase intention in emerging economies?2010The impact of brand extension success drivers on brand extension price premiums

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2005Consumers’ evaluation of brand portfoliosarticle · 15 shared references 2005The impact of brand extensions on brand personality: experimental evidencearticle · 14 shared references 2008Effect of brand extension strategies on brand imagearticle · 13 shared references 2007Extending symbolic brands using their personality: Examining antecedents and implications towards brand image fit and brand dilutionarticle · 12 shared references 2003The negative impact of brand extensions on parent brand imagearticle · 12 shared references 2010Consumer responses to brand extensions: a comprehensive modelarticle · 12 shared references

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Year2003

Typearticle

Published2003-02-28

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations373

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/s0167-8116(02)00124-6

openalex_workW2008371303

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2007Extending symbolic brands using their personality: Examining antecedents and implications towards brand image fit and brand dilution

2008Provenance associations as core values of place umbrella brands