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Consumer attitude toward brand extensions: an integrative model and research propositions

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References

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1990Consumer Evaluations of Brand Extensions3,266 cited
1998Constructive Consumer Choice Processes2,850 cited
1986Strategic Brand Concept-Image Management2,198 cited
1983The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective1,412 cited
1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
1985A Propositional Inventory for New Diffusion Research1,209 cited
1985Ideals, central tendency, and frequency of instantiation as determinants of graded structure in categories.1,190 cited
2016Theoretical Perspectives on Cognitive Aging

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940 cited

1991A Process-Tracing Study of Brand Extension Evaluation891 cited

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