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Designing brand identity: an essential guide for the whole branding team · Study

WorkDesigning brand identity: an essential guide for the whole branding team

Unknown author2013

Work2013

Designing brand identity: an essential guide for the whole branding team

Unknown author

336 citations·0/0 files stored·Choice Reviews Online

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Corporate Identity and Reputation Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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2020Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone 2015The Effects of Brand Image on Customer Satisfaction and Loyalty Intention in Retail Super Market Chain UK 2015Brand and Branding 2014Airport branding: Content analysis of vision statements 2022The colorful company: Effects of brand logo colorfulness on consumer judgments 2024Organizational Identity 2016Comparing Direct and Indirect Branding in Advertising 2019Identifying counterfeit brand logos: on the importance of the first and last letters of a logotype

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Year2013

Typeother

Published2013-04-17

VenueChoice Reviews Online

ISSN-L0009-4978

Languageen

Citations336

Files0 public / 0

ShelfCorporate Identity and Reputation

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doi10.5860/choice.50-5098

openalex_workW619257464

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