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Torsten Bornemann · Study

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Torsten Bornemann

14 works· latest 2022· 3 institutionscluster: provisionalORCID 0000-0003-1948-5151

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Citations1,718

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Most cited in this library

Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Account for Supplier Corporate Social Responsibility Engagement2013 · 427 citations
Implementing the Marketing Concept at the Employee-Customer Interface: The Role of Customer Need Knowledge2009 · 406 citations
Talented people and strong brands: The contribution of human capital and brand equity to firm value2014 · 232 citations
Psychological Distance and the Dual Role of Price2011 · 192 citations
The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy2013 · 107 citations

Works

14 shown

Feeling the Future? Mixed Empirical Evidence for a Link Between Processing Fluency and Judgments About Future Probability

Social Psychological and Personality Science·2022·3 authors·Open access

3citations

Dynamic Governance Matching in Solution Development

Journal of Marketing·2019·3 authors

57citations

Over, out, but present: recalling former sponsorships

European Journal of Marketing·2017·3 authors

21citations

Creating shareholder value via collaborative innovation: the role of industry and resource alignment in knowledge exploration

R and D Management·2017·1 author

49citations

Consumer Decision-Making of Older People: A 45-Year Review

The Gerontologist·2017·3 authors·review

43citations

Customer response to interactional service experience

Journal of service management·2016·4 authors

36citations

Gambled Price Discounts: A Remedy to the Negative Side Effects of Regular Price Discounts

Journal of Marketing·2015·3 authors·Open access

70citations

Talented people and strong brands: The contribution of human capital and brand equity to firm value

Strategic Management Journal·2014·3 authors

232citations

The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy

Journal of Marketing Research·2013·3 authors

107citations

Delusive perception—antecedents and consequences of salespeople’s misperception of customer commitment

Journal of the Academy of Marketing Science·2013·3 authors

31citations

Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Account for Supplier Corporate Social Responsibility Engagement

Journal of Marketing·2013·3 authors

427citations

Psychological Distance and the Dual Role of Price

Journal of Consumer Research·2011·2 authors

192citations

Implementing the Marketing Concept at the Employee-Customer Interface: The Role of Customer Need Knowledge

Journal of Marketing·2009·3 authors

406citations

Preannouncing pioneering versus follower products: what should the message be?

Journal of the Academy of Marketing Science·2009·3 authors

44citations