SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Bruce Wrenn · Study

Home/Author

Bruce Wrenn

13 works· latest 2016· 3 institutionscluster: provisional

h-index12

i1012

Citations1,448

Works here13

79

92

93

95

97

01

09

10

12

13

14

16

Most cited in this library

The Essentials of Marketing Research2012 · 788 citations
Enhancing Learning by Integrating Theory and Practice2009 · 197 citations
The Market Orientation Construct: Measurement and Scaling Issues1997 · 152 citations
The Essentials of Marketing Research, 4th ed.2016 · 60 citations
Concise Encyclopedia of Church and Religious Organization Marketing2013 · 57 citations

Works

13 shown

The Essentials of Marketing Research, 4th ed.

Digital Commons - Andrews University (Andrews University)·2016·5 authors

60citations

Marketing Planning Guide

Routledge eBooks·2014·2 authors·book

14citations

Concise Encyclopedia of Church and Religious Organization Marketing

Routledge eBooks·2013·3 authors·book

57citations

The Essentials of Marketing Research

Routledge eBooks·2012·4 authors·book

788citations

Religious Marketing is Different

Services Marketing Quarterly·2010·1 author

15citations

Building Strong Congregations: Attracting, Serving, and Developing Your Membership

Digital Commons - Andrews University (Andrews University)·2009·3 authors

7citations

Enhancing Learning by Integrating Theory and Practice

International journal on teaching and learning in higher education

·2009

·2 authors

197citations

A broadcasting model for the music industry

The International Journal on Media Management·2001·1 author

38citations

The Market Orientation Construct: Measurement and Scaling Issues

The Journal of Marketing Theory and Practice·1997·1 author

152citations

What Does It Mean for Pastors to Adopt a Market Orientation?

Journal of Ministry Marketing & Management·1995·4 authors

14citations

The Role of Marketing for Religious Organizations

Journal of Professional Services Marketing·1993·1 author

16citations

Marketing for Congregations: Choosing to Serve People More Effectively

·1992·4 authors·book

39citations

Marketing research: Text and cases

·1979·3 authors

51citations