Marketing for Congregations: Choosing to Serve People More Effectively

Norman Shawchuck · Philip Kotler · Bruce Wrenn · Gustave J. Rath

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Contemporary Christian Leadership and Education Marketing and Advertising Strategies Christian Theology and Mission

Abstract

How does a congregation do research, test its services, create and market a ministry, and evaluate results? By helping the reader overcome objections to marketing religion, this book guides pastors and other leaders of congregations to make better, informed decisions and meet the needs of people more effectively.

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2011Philip Kotler's Contributions to Marketing Theory and Practice 2006The brand positioning and image of a religious organisation: an empirical analysis 2011The Role of Brand Orientation in Church Participation: An Empirical Examination 2013How great thy brand: the impact of church branding on perceived benefits 2005The Transformational Leadership of the Apostle Paul: A Contextual and Biblical Leadership for Contemporary Ministry 2010Church Marketing - Concept and Utility 2004A Taxonomy of Church Marketing Strategy Types 1998What Do Religion Scholars Say About Marketing? Perspectives from the Religion Literature

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