References

No references inside the corpus for this window.

Cited by

• 2011Philip Kotler's Contributions to Marketing Theory and Practice71 cited
• 2006The brand positioning and image of a religious organisation: an empirical analysis46 cited
• 2011The Role of Brand Orientation in Church Participation: An Empirical Examination27 cited
• 2013How great thy brand: the impact of church branding on perceived benefits23 cited
• 2005The Transformational Leadership of the Apostle Paul: A Contextual and Biblical Leadership for Contemporary Ministry20 cited
• 2010Church Marketing - Concept and Utility17 cited
• 2004A Taxonomy of Church Marketing Strategy Types16 cited
• 1998What Do Religion Scholars Say About Marketing? Perspectives from the Religion Literature14 cited
• 2015The use of marketing tactics by the church in fulfilling its social mandate in KwaZulu-Natal12 cited
• 2009Marketing in Dutch Mainline Congregations: What Religious Organizations Offer and How They Do It6 cited