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A Taxonomy of Church Marketing Strategy Types · Study

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ArticleA Taxonomy of Church Marketing Strategy Types

Robert J. Vokurka2004

Article2004

A Taxonomy of Church Marketing Strategy Types

Robert J. Vokurka · Stephen W. McDaniel

16 citations·0/0 files stored·Review of Religious Research

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Marketing and Advertising Strategies Contemporary Christian Leadership and Education Media, Religion, Digital Communication

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References

1970A Second Generation Little Jiffy 1969Broadening the Concept of Marketing 1994Typologies As a Unique Form Of Theory Building: Toward Improved Understanding and Modeling 1984Organizations: A Quantum View 1984The Concept of Fit in Contingency Theory.1992Environmental Fit Versus Internal Fit 1987Marketing Strategy Implications of the Miles and Snow Strategic Typology 1982Organizational Systematics-Taxonomy, Evolution, Classification

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2019How Can Strategic Leadership be Applied to the Development of the Local Church?

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Year2004

Typearticle

Published2004-12-01

VenueReview of Religious Research

ISSN-L0034-673X

Languageen

Citations16

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.2307/3512229

openalex_workW2031728652

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