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A Taxonomy of Church Marketing Strategy Types
14 references·1 citing·44 second hop
A Taxonomy of Church Marketing Strategy Types (2004)A Taxonomy of Church Marketing Strategy T…Seeker Churches: Promoting Traditional Religion in a Nontraditional Way (2005)Seeker Churches: Promoting Tr…Church Marketing Communication Methods (2002)Church Marketing Communicatio…Church Marketing: Strategies for Retaining and Attracting Members (1998)Church Marketing: Strategies …Typologies As a Unique Form Of Theory Building: Toward Improved Understanding and Modeling (1994)Typologies As a Unique Form O…Marketing for Congregations: Choosing to Serve People More Effectively (1992)Marketing for Congregations: …Environmental Fit Versus Internal Fit (1992)Environmental Fit Versus Inte…The Use of Marketing Techniques by Churches: A National Survey (1989)The Use of Marketing Techniqu…Marketing Strategy Implications of the Miles and Snow Strategic Typology (1987)Marketing Strategy Implicatio…Church Advertising: Views of the Clergy and General Public (1986)Church Advertising: Views of …The Concept of Fit in Contingency Theory. (1984)The Concept of Fit in Conting…Organizations: A Quantum View (1984)Organizations: A Quantum ViewOrganizational Systematics-Taxonomy, Evolution, Classification (1982)Organizational Systematics-Ta…A Second Generation Little Jiffy (1970)A Second Generation Little Ji…Broadening the Concept of Marketing (1969)Broadening the Concept of Mar…How Can Strategic Leadership be Applied to the Development of the Local Church? (2019)How Can Strategic Leadership …The Varimax Criterion for Analytic Rotation in Factor Analysis (1958)The Application of Electronic Computers to Factor Analysis (1960)A Rationale and Test for the Number of Factors in Factor Analysis (1965)Little Jiffy, Mark Iv (1974)Comparison of five rules for determining the number of components to retain. (1986)Factor Retention Decisions in Exploratory Factor Analysis: a Tutorial on Parallel Analysis (2004)The Social Psychology of Organizations. (1979)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Writing Integrative Literature Reviews: Guidelines and Examples (2005)The Nature of Theory in Information Systems1 (2006)Building Better Causal Theories: A Fuzzy Set Approach to Typologies in Organization Research (2011)Telling more than we can know: Verbal reports on mental processes. (1977)Organizational Strategy, Structure, and Process (1978)Organizational Strategy, Structure, and Process (1978)Research Evidence On The Miles-Snow Typology (1990)The performance impact of strategy ‐ manager coalignment: An empirical examination (1991)Strategy type and performance: the influence of sales force management (2000)Selling God (1994)Selling God: American religion in the marketplace of culture (1994)An empirical investigation of the link between market orientation and church performance (2007)Marketing Religion Online: The LDS Church's SEO Efforts (2011)Word of mouth antecedents in an educational context: a Singaporean study (2012)Institutionalized Organizations: Formal Structure as Myth and Ceremony (1977)An Evolutionary Theory of Economic Change. (1983)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)A set-theoretic approach to organizational configurations (2007)Organizational Path Dependence: Opening the Black Box (2009)Paradox Research in Management Science: Looking Back to Move Forward (2016)TESTING A MODEL OF ORGANIZATIONAL RESPONSE TO SOCIAL AND POLITICAL ISSUES. (1994)Equifinality: Functional Equivalence in Organization Design (1997)A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance (2003)Technological Discontinuities and Organizational Environments (1986)Knowledge Management: An Organizational Capabilities Perspective (2001)Innovation, organizational capabilities, and the born-global firm (2004)The External Control of Organizations. (1978)Developing Buyer-Seller Relationships (1987)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Why Are Danes And Swedes So Irreligious? (2009)Decoupling Religion and Ethnicity: Second-Generation Indian American Christians (2012)Emerging evangelicals: faith, modernity, and the desire for authenticity (2012)Types of Competition and the Theory of Strategy: Toward an Integrative Framework (1986)Electronic Communication and Changing Organizational Forms (1995)Theory Building (2016)
this work references cited by second hop

References

  • 1970A Second Generation Little Jiffy4,816 cited
  • 1969Broadening the Concept of Marketing1,762 cited
  • 1994Typologies As a Unique Form Of Theory Building: Toward Improved Understanding and Modeling1,716 cited
  • 1984Organizations: A Quantum View1,436 cited
  • 1984The Concept of Fit in Contingency Theory.594 cited
  • 1992Environmental Fit Versus Internal Fit465 cited
  • 1987Marketing Strategy Implications of the Miles and Snow Strategic Typology450 cited
  • 1982Organizational Systematics-Taxonomy, Evolution, Classification349 cited
  • 2005Seeker Churches: Promoting Traditional Religion in a Nontraditional Way83 cited
  • 1998Church Marketing: Strategies for Retaining and Attracting Members42 cited
  • 1992Marketing for Congregations: Choosing to Serve People More Effectively39 cited
  • 1986Church Advertising: Views of the Clergy and General Public39 cited
  • 1989The Use of Marketing Techniques by Churches: A National Survey30 cited
  • 2002Church Marketing Communication Methods24 cited

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  • 2019How Can Strategic Leadership be Applied to the Development of the Local Church?6 cited

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