What Do Religion Scholars Say About Marketing? Perspectives from the Religion Literature

Bob D. Cutler · William A. Winans

14 citations0/0 files storedJournal of Professional Services Marketing

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Marketing and Advertising Strategies Contemporary Christian Leadership and Education Religion, Society, and Development

Abstract

In recent years, churches and religious organizations have come to recognize they are involved in marketing activities. A review of the religion journals found 17 articles on marketing issues published since 1976. Reasons for religious organization resistance, as well as gradual acceptance of marketing, are discussed. Opportunities for future research are considered.

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1992Religious Markets and the Economics of Religion 1982Product policy : concepts, methods, and strategy 1998Dynamic Relationships with customers: High-Variety Strategies 1988Marketing the church 1992Marketing for Congregations: Choosing to Serve People More Effectively 1911Theological Education 1989The Use of Marketing Techniques by Churches: A National Survey 2013Marketing for Churches and Ministries

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