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What Do Religion Scholars Say About Marketing? Perspectives from the Religion Literature
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What Do Religion Scholars Say About Marketing? Perspectives from the Religion Literature (1998)What Do Religion Scholars Say About Marke…Marketing for Churches and Ministries (2013)Marketing for Churches and Mi…Dynamic Relationships with customers: High-Variety Strategies (1998)Dynamic Relationships with cu…Marketing of Churches: An Empirical Study of Important Attributes (1996)Marketing of Churches: An Emp…The Role of Marketing for Religious Organizations (1993)The Role of Marketing for Rel…Religious Markets and the Economics of Religion (1992)Religious Markets and the Eco…Religion and Marketing (1992)Religion and MarketingMarketing for Congregations: Choosing to Serve People More Effectively (1992)Marketing for Congregations: …The Use of Marketing Techniques by Churches: A National Survey (1989)The Use of Marketing Techniqu…Marketing the church (1988)Marketing the churchProduct policy : concepts, methods, and strategy (1982)Product policy : concepts, me…A marketing analysis of religion (1959)A marketing analysis of relig…Theological Education (1911)Theological EducationVariety Seeking Behavior: An Interdisciplinary Review (1982)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Mass customization: The new frontier in business competition (1999)Export performance as an antecedent of export commitment and marketing strategy adaptation (2004)Mall atmospherics: the interaction effects of the mall environment on shopping behavior (2004)Choice Goal Attainment and Decision and Consumption Satisfaction (2007)The Economic Approach to Human Behavior (1976)Religious Practice: A Human Capital Approach (1990)The Consequences of Religious Market Structure (1991)Supply-Side Explanations for Religious Change (1993)Handbook of the Sociology of Religion (2003)Religious Identities and Religious Institutions (2003)Coefficient Alpha and the Internal Structure of Tests (1951)A Theory of Cognitive Dissonance (1957)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Market Orientation and Brand Orientation from Customer Perspective: An Empirical Examination in the Non-profit Sector (2010)Communication and marketing of services by religious organizations in India (2013)The Sacred Canopy: Elements of a Sociological Theory of Religion (1968)Community and Congregational Factors in the Growth and Decline of Protestant Churches (1983)Marketing Religion Online: The LDS Church's SEO Efforts (2011)Appealing to the imagination: Effective and ethical marketing of religion (2013)Consumer Religiosity and Shopping Behaviour in Malaysia (2007)Measuring Religiosity in Consumer Research From an Islamic Perspective (2010)Religiosity and Muslim consumers' decision‐making process in a non‐Muslim society (2013)American and British Clergy Attitudes Towards Marketing Activities: A Comparative Study (2000)Marketing Your Church with Advertising and Promotion Strategies That Work (2000)Church Marketing - Concept and Utility (2010)God in the Suburbs and Beyond: The Emergence of an Australian Megachurch and Denomination (2011)Marketing In America's Large Protestant Churches (2011)Longitudinal analyses of religious and spiritual development among seminary students (2009)Educating Chaplains for Research Literacy: Results of a National Survey of Clinical Pastoral Education Residency Programs (2012)Globalization and contextualization: Reframing the task of contextualization in the twenty-first century (2014)The brand positioning and image of a religious organisation: an empirical analysis (2006)Philip Kotler's Contributions to Marketing Theory and Practice (2011)The Role of Brand Orientation in Church Participation: An Empirical Examination (2011)Evolutionary Processes in Competitive Markets: Beyond the Product Life Cycle (1989)Pioneering Versus Incremental Innovation: Review and Research Propositions (1994)Product Quality: Impact of Interdepartmental Interactions (1997)
this work references cited by second hop

References

  • 1992Religious Markets and the Economics of Religion389 cited
  • 1982Product policy : concepts, methods, and strategy372 cited
  • 1998Dynamic Relationships with customers: High-Variety Strategies280 cited
  • 1992Marketing for Congregations: Choosing to Serve People More Effectively39 cited
  • 1988Marketing the church39 cited
  • 1911Theological Education32 cited
  • 1989The Use of Marketing Techniques by Churches: A National Survey30 cited
  • 2013Marketing for Churches and Ministries25 cited
  • 1992Religion and Marketing24 cited
  • 1996Marketing of Churches: An Empirical Study of Important Attributes17 cited
  • 1959A marketing analysis of religion17 cited
  • 1993The Role of Marketing for Religious Organizations16 cited

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