Religion and Marketing

Bob D. Cutler

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Marketing and Advertising Strategies Religious Tourism and Spaces Religion, Society, and Development

Abstract

Only 35 articles on religion and marketin have been published in the ma'or marketing journals and proceedngs in the past 30 years. This r' ow level o f research activity appears ~nconsis- tent with chan es in the actual marketing practices o f religious or'ga- nizations, an f the current acceptability o f "marketing" to the clergy. The existing literature is rcviewed, and opportunities for new research are discussed.

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2010Measuring Religiosity in Consumer Research From an Islamic Perspective 2013Religiosity and Muslim consumers' decision‐making process in a non‐Muslim society 2007Consumer Religiosity and Shopping Behaviour in Malaysia 2007Marketing and religion 2000Marketing Your Church with Advertising and Promotion Strategies That Work 1998What Do Religion Scholars Say About Marketing? Perspectives from the Religion Literature

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