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Religion and Marketing
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Religion and Marketing (1992)Religion and MarketingReligiosity and Muslim consumers' decision‐making process in a non‐Muslim society (2013)Religiosity and Muslim consum…Measuring Religiosity in Consumer Research From an Islamic Perspective (2010)Measuring Religiosity in Cons…Marketing and religion (2007)Marketing and religionConsumer Religiosity and Shopping Behaviour in Malaysia (2007)Consumer Religiosity and Shop…Marketing Your Church with Advertising and Promotion Strategies That Work (2000)Marketing Your Church with Ad…What Do Religion Scholars Say About Marketing? Perspectives from the Religion Literature (1998)What Do Religion Scholars Say…Broadening the Concept of Marketing (1969)Selling God (1994)Selling God: American religion in the marketplace of culture (1994)How Can Strategic Leadership be Applied to the Development of the Local Church? (2019)Correlates of Continued Church Membership Intention: An Empirical Study of Religion in Ghana (2024)From Intentions to Actions: A Theory of Planned Behavior (1985)Measuring the Involvement Construct (1985)Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control (1986)The acceptance of halal food in non-Muslim countries (2019)The effects of customer equity and religious motivation on customer retention and switching intention (2020)The social political role of Muslim scholars (ulamas) in the Acehnese society (2020)Product policy : concepts, methods, and strategy (1982)Religious Markets and the Economics of Religion (1992)Dynamic Relationships with customers: High-Variety Strategies (1998)The Sociology of Religion (1920)Personal Religious Orientation and Prejudice. (1967)Attitudes towards objects as predictors of single and multiple behavioral criteria. (1974)Factors Influencing Products’ Knowledge of Islamic Banking Employees (2015)Tax Deduction Through Zakat: an Empirical Investigation on Muslim in Malaysia (2015)Development of Islamic microfinance: a sustainable poverty reduction approach (2018)Sales and Marketing Management (1999)Brand orientation in the charity sector: a framework for discussion and research (2001)Brands and Religion in the Secularized Marketplace and Workplace: Insights from the Case of an Italian Hospital Renamed After a Roman Catholic Pope (2015)The use of marketing tactics by the church in fulfilling its social mandate in KwaZulu-Natal (2015)Foundations of Behavioral Research (1967)The Interpretation of Cultures: Selected Essays. (1975)The Interpretation of Cultures (2017)Repurchase Intentions toward Trendy Clothing Fashion in Muslim Communities: The Role of Social Influence, Brand Attachment and Perceived Value (2018)
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  • 2010Measuring Religiosity in Consumer Research From an Islamic Perspective183 cited
  • 2013Religiosity and Muslim consumers' decision‐making process in a non‐Muslim society125 cited
  • 2007Consumer Religiosity and Shopping Behaviour in Malaysia18 cited
  • 2007Marketing and religion16 cited
  • 2000Marketing Your Church with Advertising and Promotion Strategies That Work15 cited
  • 1998What Do Religion Scholars Say About Marketing? Perspectives from the Religion Literature14 cited

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