Sales and Marketing Management

Linda Gorchels

189 citations0/0 files storedWiley Encyclopedia of Electrical and Electronics Engineering

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Marketing and Advertising Strategies Business Strategies and Innovation Service and Product Innovation

Abstract

Abstract The sections in this article are What it Means to be Market‐Driven Creating Market‐Based Value Providing Market Access Communicating Value Capturing the Value Concluding Remarks

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1997The Power of Product Platforms 2023The Strategy and Tactics of Pricing

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2009Affect, Travel Motivation, and Travel Intention: a Senior Market 2001Customer Relationship Management: An Analysis Framework and Implementation Strategies 2012Gaining and leveraging customer-based competitive intelligence: the pivotal role of social capital and salesperson adaptive selling skills 2003The Impact of Ethical Sales Behaviour on Customer Satisfaction, Trust and Loyalty to the Company: An Empirical Study in the Financial Services Industry 2002ISO 9000 certification: The financial performance implications 2003The Role of Firm Resources in Returns to Market Deployment 2005An IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer Attitudes 2008Distinctive Marketing and Information Technology Capabilities and Strategic Types: A Cross-National Investigation

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