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Leveraged High-Variety Strategies: From Portfolio Thinking to Platform Thinking · Study

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ArticleLeveraged High-Variety Strategies: From Portfolio Thinking to Platform Thinking

M. S. Sawhney1998

Article1998

Leveraged High-Variety Strategies: From Portfolio Thinking to Platform Thinking

280 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Digital Platforms and Economics Business Strategies and Innovation Innovation and Knowledge Management

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References

2019Diffusion of Innovations 1 2006The Core Competence of the Corporation 1994The Capabilities of Market-Driven Organizations 1995Building Strong Brands 1997What is the Right Supply Chain for Your Product 2013Managing in an age of modularity 1980Defining the Business: The Starting Point of Strategic Planning 1997The Power of Product Platforms

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2015Platforms in service-driven manufacturing: Leveraging complexity by connecting, sharing, and integrating 2019Digital platform openness: Drivers, dimensions and outcomes 2017Network orchestration for value platform development 2006Process innovativeness in technology services organizations: Roles of differentiation strategy, operational autonomy and risk‐taking propensity 2001A Cross-Functional Approach to Evaluating Multiple Line Extensions for Assembled Products 2010Model of Migration and Use of Platforms: Role of Hierarchy, Current Generation, and Complementarities in Consumer Settings

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Details

Year1998

Typearticle

Published1998-01-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations280

Files0 public / 0

ShelfDigital Platforms and Economics

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doi10.1177/0092070398261006

openalex_workW1994576789

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2007Process Platform Planning for Variety Coordination From Design to Production in Mass Customization Manufacturing

2014Architectural leverage: putting platforms in context