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Veronica Liljander · Study
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Author
Veronica Liljander
21 works
· latest 2023
· 1 institutions
cluster: provisional
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21
Citations
6,335
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Most cited in this library
Customer engagement in a Facebook brand community
2012 · 950 citations
Comfort your online customer: quality, trust and loyalty on the internet
2004 · 872 citations
Emotions in service satisfaction
1997 · 655 citations
Exploring consumer evaluations of e‐services: a portal site
2001 · 542 citations
Technology readiness and the evaluation and adoption of self-service technologies
2005 · 507 citations
Works
21 shown
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Industrial Marketing Management
·
2023
·
3 authors
·
Open access
14
citations
Short brand stories on packaging: An examination of consumer responses
Psychology and Marketing
·
2018
·
3 authors
77
citations
To cheat or not to cheat? The effect of a moral reminder on cheating
Työväentutkimus Vuosikirja
·
2016
·
2 authors
·
Open access
24
citations
Customer engagement in a Facebook brand community
Management Research Review
·
2012
·
4 authors
950
citations
The impact of storytelling on the consumer brand experience: The case of a firm-originated story
Journal of Brand Management
·
2012
·
4 authors
324
citations
Modelling consumer responses to an apparel store brand: Store image as a risk reducer
Journal of Retailing and Consumer Services
·
2009
·
3 authors
229
citations
Do Mobile CRM Services Appeal to Loyalty Program Customers?
International Journal of E-Business Research
·
2007
·
3 authors
36
citations
Does relationship marketing improve customer relationship satisfaction and loyalty?
International Journal of Bank Marketing
·
2006
·
2 authors
·
Open access
325
citations
Technology readiness and the evaluation and adoption of self-service technologies
Journal of Retailing and Consumer Services
·
2005
·
4 authors
507
citations
Comfort your online customer: quality, trust and loyalty on the internet
Managing Service Quality
·
2004
·
4 authors
872
citations
Customer loyalty to content‐based Web sites: the case of an online health‐care service
Journal of Services Marketing
·
2004
·
4 authors
·
Open access
431
citations
Customer‐relationship levels – from spurious to true relationships
Journal of Services Marketing
·
2002
·
2 authors
159
citations
Impact of customer preconsumption mood on the evaluation of employee behavior in service encounters
Psychology and Marketing
·
2002
·
2 authors
119
citations
Customer satisfaction with e-services: The case of an online recruitment portal
Gabler Verlag eBooks
·
2002
·
3 authors
·
chapter
60
citations
Exploring consumer evaluations of e‐services: a portal site
International Journal of Service Industry Management
·
2001
·
3 authors
542
citations
The Importance of Internal Relationship Marketing for External Relationship Success
Springer eBooks
·
2000
·
1 author
·
chapter
53
citations
Emotions in service satisfaction
International Journal of Service Industry Management
·
1997
·
2 authors
655
citations
The nature of customer relationships in services
Advances in services marketing and management
·
1995
·
2 authors
·
chapter
437
citations
The nature of customer relationships in services
Advances in services marketing and management
·
1995
·
2 authors
·
chapter
220
citations
A Comparison of Episode Performance and Relationship Performance for a Discrete Service
Deutscher Universitätsverlag eBooks
·
1995
·
2 authors
·
chapter
49
citations
Estimating Zones of Tolerance in Perceived Service Quality and Perceived Service Value
International Journal of Service Industry Management
·
1993
·
2 authors
252
citations