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Bruce G. Vanden Bergh · Study

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Bruce G. Vanden Bergh

10 works· latest 2011· 2 institutionscluster: provisional

h-index10

i1010

Citations377

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Most cited in this library

The multidimensional nature and brand impact of user-generated ad parodies in social media2011 · 116 citations
What Makes a Slogan Memorable and Who Remembers It1994 · 66 citations
Sound Advice on Brand Names1984 · 54 citations
An Information Content Comparison of Magazine Ads across a Response Continuum from Direct Response to Institutional Advertising1990 · 29 citations
Does source affect response to direct advocacy print advertisements?1981 · 27 citations

Works

10 shown

The multidimensional nature and brand impact of user-generated ad parodies in social media

International Journal of Advertising·2011·4 authors

116citations

Advertising Principles : Choice, Challenge, Change

·1998·2 authors·book

24citations

What Makes a Slogan Memorable and Who Remembers It

Journal of Current Issues & Research in Advertising·1994·3 authors

66citations

An Information Content Comparison of Magazine Ads across a Response Continuum from Direct Response to Institutional Advertising

Journal of Advertising·1990·2 authors

29citations

Sound Advice on Brand Names

Journalism Quarterly·1984·4 authors

54citations

The Temptation to Puff: Puffery in Automotive Advertising, 1930 to 1980

Journalism Quarterly·1983·3 authors

10citations

Factor Study of Dimensions of Advertiser Credibility

Journalism Quarterly·1981·3 authors

21citations

Does source affect response to direct advocacy print advertisements?

Journal of Business Research·1981·3 authors

27citations

Effects of Product Puffery on Response to Print Advertisements

Current Issues and Research in Advertising·1980·2 authors·Open access

10citations

Puffery and Magazine AD Readership

Journal of Marketing·1980·2 authors

20citations