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Advertising Principles : Choice, Challenge, Change · Study

BookAdvertising Principles : Choice, Challenge, Change

Bruce G. Vanden Bergh1998

Book1998

Advertising Principles : Choice, Challenge, Change

Bruce G. Vanden Bergh · Helen E. Katz

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Advertising and Communication Studies

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2003From global to glocal : how Gillette's Sensor Excel accommodates to Japan 2002Peer Evaluation and Readership of Influential Contributions to the Advertising Literature 2018Creatives talk technology: exploring the role and influence of digital media in the creative process of advertising art directors and copywriters 1999An Interdisciplinary Team Teaching Model: A Web-Based Project Approach for Teaching Integrated Marketing Communication 2001Teaching TV Advertising Creative Using Digital Video on the Desktop

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Year1998

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Published1998-01-01

Languageen

Citations24

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ShelfMarketing and Advertising Strategies

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openalex_workW417456979

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