From global to glocal : how Gillette's Sensor Excel accommodates to Japan

Michael L. Maynard

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Media, Gender, and Advertising Marketing and Advertising Strategies Asian Culture and Media Studies

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His area of research includes mass media analysis, the relationship between mass communication and culture as well as textual analyses of television and print advertising in Japan. From Global to Glocal: How Gillette's SensorExcel Accommodates to Japan

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1995Glocalization: Time-Space and Homogeneity-Heterogeneity 2000Globalization: Social Theory and Global Culture 1983THE GLOBALIZATION OF MARKETS 2010The modern world system 1996Hybrid cultures: strategies for entering and leaving modernity 1990The Borderless World 1967The Random House dictionary of the English language 1998Japan's Minorities: The Illusion of Homogeneity.

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2013Global, Local, or Glocal: Investigating CSR Strategies of Best Corporate Citizens in India 2007Global versus cultural approaches in public relationship management 2011How global companies communicate in host country: a glocalization strategy in web space 2008Glokalizacja - oksymoron czy wyzwanie dla samorządu terytorialnego?

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