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From global to glocal : how Gillette's Sensor Excel accommodates to Japan
16 references·4 citing·32 second hop
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References

  • 1995Glocalization: Time-Space and Homogeneity-Heterogeneity3,826 cited
  • 2000Globalization: Social Theory and Global Culture3,538 cited
  • 1983THE GLOBALIZATION OF MARKETS3,411 cited
  • 2010The modern world system2,505 cited
  • 1996Hybrid cultures: strategies for entering and leaving modernity2,051 cited
  • 1990The Borderless World946 cited
  • 1967The Random House dictionary of the English language860 cited
  • 1998Japan's Minorities: The Illusion of Homogeneity.292 cited
  • 1965How International Can European Advertising Be?160 cited
  • 1984Guerrilla Marketing : Secrets for Making Big Profits from Your Small Business112 cited
  • 1999Michael Jordan and the New Global Capitalism99 cited
  • 1993Mirror, Mirror: Some Postmodern Reflections on Global Advertising95 cited
  • 1987EMERGING POSITIONING STRATEGIES IN GLOBAL MARKETING83 cited
  • 1991Do-language and Become-language: Two Contrasting Types of Linguistic Representation60 cited
  • 1992The Empire of Signs44 cited
  • 1998Advertising Principles : Choice, Challenge, Change24 cited

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Cited by

  • 2013Global, Local, or Glocal: Investigating CSR Strategies of Best Corporate Citizens in India34 cited
  • 2007Global versus cultural approaches in public relationship management11 cited
  • 2011How global companies communicate in host country: a glocalization strategy in web space9 cited
  • 2008Glokalizacja - oksymoron czy wyzwanie dla samorządu terytorialnego?5 cited