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Guerrilla Marketing : Secrets for Making Big Profits from Your Small Business · Study

BookGuerrilla Marketing : Secrets for Making Big Profits from Your Small Business

Jay Conrad Levinson1984

Book1984

Guerrilla Marketing : Secrets for Making Big Profits from Your Small Business

Jay Conrad Levinson

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Marketing and Advertising Strategies Digital Marketing and Social Media SMEs Development and Digital Marketing

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2012Social Media in an Alternative Marketing Communication Model 2008Marketing to postmodern consumers: introducing the internet chameleon 2009The consumer‐perceived value of non‐traditional media: effects of brand reputation, appropriateness and expense 2001The emergence of entrepreneurial marketing: Nature and meaning 2013Temporary retail in fashion system: an explorative study 2015Guerrilla marketing’s effects on Gen Y’s word-of-mouth intention – a mediation of credibility 2013Your ad here: the cool sell of guerrilla marketing 2012The emergence of marketing in Millennial new ventures

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Year1984

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Published1984-01-01

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Citations112

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ShelfMarketing and Advertising Strategies

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openalex_workW1569628063

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