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Advertising Principles : Choice, Challenge, Change
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Advertising Principles : Choice, Challenge, Change (1998)Advertising Principles : Choice, Challeng…Creatives talk technology: exploring the role and influence of digital media in the creative process of advertising art directors and copywriters (2018)Creatives talk technology: ex…From global to glocal : how Gillette's Sensor Excel accommodates to Japan (2003)From global to glocal : how G…Peer Evaluation and Readership of Influential Contributions to the Advertising Literature (2002)Peer Evaluation and Readershi…Teaching TV Advertising Creative Using Digital Video on the Desktop (2001)Teaching TV Advertising Creat…An Interdisciplinary Team Teaching Model: A Web-Based Project Approach for Teaching Integrated Marketing Communication (1999)An Interdisciplinary Team Tea…Estimating Nonresponse Bias in Mail Surveys (1977)Chronicle of Higher Education (1998)Mail and Internet Surveys: The Tailored Design Method (2007)Professionals' views of comparative advertising and the scholarly research literature: A review and synthesis (2014)The Journal of Advertising ’s First 50 Years (2022)Experiential Learning : Experience as the Source of Learning and Development (1983)Creative strategy in advertising (1985)Media education and the liberal arts : a blueprint for the new professionalism (1992)Shall We Converge? The Embedding of New Media into Advertising Curricula (2004)Team Teaching of Creative Advertising and Public Relations Courses (2016)Advertising: Its Role in Modern Marketing (1970)Contemporary Advertising (1984)Client Perceptions of Integrated Marketing Communications (1993)Perceptions of ICM Education among Practitioners (2004)Qualitative Data Analysis: An Expanded Sourcebook (1994)Implications of a Systems Perspective for the Study of Creativity (1998)The Filter Bubble: What the Internet Is Hiding from You (2011)How Has the Digital Environment Affected Advertising Creativity? (2022)Extended-mixed methods: a new research paradigm for the creative industries (2023)THE GLOBALIZATION OF MARKETS (1983)Glocalization: Time-Space and Homogeneity-Heterogeneity (1995)Globalization: Social Theory and Global Culture (2000)Global versus cultural approaches in public relationship management (2007)How global companies communicate in host country: a glocalization strategy in web space (2011)Global, Local, or Glocal: Investigating CSR Strategies of Best Corporate Citizens in India (2013)
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  • 2003From global to glocal : how Gillette's Sensor Excel accommodates to Japan27 cited
  • 2002Peer Evaluation and Readership of Influential Contributions to the Advertising Literature20 cited
  • 2018Creatives talk technology: exploring the role and influence of digital media in the creative process of advertising art directors and copywriters17 cited
  • 1999An Interdisciplinary Team Teaching Model: A Web-Based Project Approach for Teaching Integrated Marketing Communication11 cited
  • 2001Teaching TV Advertising Creative Using Digital Video on the Desktop9 cited

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