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Alina Maria Jurca · Study

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Alina Maria Jurca

1 works· latest 2014· 1 institutionscluster: provisional

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i101

Citations43

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Ambient advertising characteristics and schema incongruity as drivers of advertising effectiveness2014 · 43 citations

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Ambient advertising characteristics and schema incongruity as drivers of advertising effectiveness

Journal of Marketing Communications·2014·2 authors

43citations