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Christina Papadopoulou · Study
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Author
Christina Papadopoulou
3 works
· latest 2024
· 2 institutions
cluster: provisional
ORCID 0000-0001-6131-3164
Works
3 shown
Authenticity Perceptions of Informational and Transformational Advertising: Decoding the Role of Construal Level Mindset
Psychology and Marketing
·
2024
·
3 authors
·
Open access
15
citations
Examining the relationships between brand authenticity, perceived value, and brand forgiveness: The role of cross-cultural happiness
Journal of Business Research
·
2023
·
3 authors
·
Open access
68
citations
Branding the hotel industry: The effect of step-up versus step-down brand extensions
Journal of Business Research
·
2020
·
4 authors
·
Open access
37
citations