SStudyAcademic Library

Dashboard Shelves Open access My library Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Branding the hotel industry: The effect of step-up versus step-down brand extensions · Study

ArticleShelves

ArticleBranding the hotel industry: The effect of step-up versus step-down brand extensions

Magnus Hultman2020

OA

Articlegreen2020

Branding the hotel industry: The effect of step-up versus step-down brand extensions

Magnus Hultman · Christina Papadopoulou · Pejvak Oghazi · Robert Ankomah Opoku

37 citations·0/0 files stored·Journal of Business Research

No readable copy stored yet — this record is metadata only.

Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Customer Service Quality and Loyalty

Abstract

No abstract was published for this record.

Citations in this library

Stored only when both papers are in the corpus — 37 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1988On the Evaluation of Structural Equation Models 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions 1977Estimating Nonresponse Bias in Mail Surveys 1977Estimating Nonresponse Bias in Mail Surveys 2003Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures

Cited by

2021Importance of offline service quality in building loyalty of OC service brand 2021Understanding the perceived satisfaction and revisiting intentions of lodgers in a restricted service scenario: evidence from the hotel industry in quarantine 2022RETRACTED: Analyzing Intention to Purchase Brand Extension via Brand Attribute Associations: The Mediating and Moderating Role of Emotional Consumer-Brand Relationship and Brand Commitment 2023Attitudes and intentions toward masstige strategies: A cross-cultural study of French and Chinese consumers 2023Vertical line extension: a systematic review of research on upward and downward line extension

Details

Year2020

Typearticle

Published2020-10-31

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations37

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1016/j.jbusres.2020.10.047

openalex_workW3097678122

Links

Imported from OpenAlex (CC0) — nothing here is generated.