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J. Morgan Jones · Study
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Author
J. Morgan Jones
10 works
· latest 2000
· 2 institutions
cluster: provisional
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9
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9
Citations
469
Works here
10
70
71
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91
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Most cited in this library
Incorporating distribution into new product diffusion models
1991 · 130 citations
Removing Heterogeneity Bias from Logit Model Estimation
1988 · 89 citations
Adding Explanatory Variables to a Consumer Purchase Behavior Model: An Exploratory Study
1980 · 89 citations
Modeling Store Choice Behavior
1971 · 59 citations
An Approach for Assessing Demographic and Price Influences on Brand Purchase Behavior
1982 · 29 citations
Works
10 shown
The role of package color in consumer purchase consideration and choise
Marketing Science Institute eBooks
·
2000
·
3 authors
·
book
12
citations
Incorporating distribution into new product diffusion models
International Journal of Research in Marketing
·
1991
·
2 authors
130
citations
Removing Heterogeneity Bias from Logit Model Estimation
Marketing Science
·
1988
·
2 authors
89
citations
An Approach for Assessing Demographic and Price Influences on Brand Purchase Behavior
Journal of Marketing
·
1982
·
2 authors
29
citations
Adding Explanatory Variables to a Consumer Purchase Behavior Model: An Exploratory Study
Journal of Marketing Research
·
1980
·
2 authors
89
citations
Introduction to Decision Theory.
Journal of the American Statistical Association
·
1980
·
3 authors
1
citations
A Dual-Effects Model of Brand Choice
Lecture notes in economics and mathematical systems
·
1976
·
1 author
·
chapter
13
citations
A Composite Heterogeneous Model for Brand Choice Behavior
Management Science
·
1973
·
1 author
25
citations
Modeling Store Choice Behavior
Journal of Marketing Research
·
1971
·
2 authors
59
citations
A Comparison of Three Models of Brand Choice
Journal of Marketing Research
·
1970
·
1 author
22
citations